【Echo Tech】 Attended to Japan DIY show 2021!
7th to 9th October, DIY show 2021 has held at Chiba, Japan. (Makuhari messe)
Tool, furniture, material(wood, stone, etc.), paint, pet food…
Many companies gather in Makuhari messe and introduce their DIY products in this show.
Two years ago, we attended to this show and met many peoples who never seen our ultrasonic cutter ZO series.
Booth set up!
Most of Japanese exhibitions are allowed to set up booth at one day before fair opens.
We went to Makuhari messe one day earlier from fair’s first day to set up our booth, check around hall, and greeting to company that we know and close booths.
Our booth location were far from hall entrance that people might hardly finds us, but
luckily, “product contest corner” was placed in front of our booth, we thought we could catch peoples who leaves that corner.(DIY show’s administration every year holds product contest, let visitors vote which product is a best. Applied products displays in same specified corner.)
When we exhibit to any exhibitions, we consider tactics “how to call visitors in our booth” speculate from booth location and other relative points. Corresponds to decided tactics, next we consider for booth layout.
Place desk product contest corners exit side to let peoples to see our ultrasonic cutter, who come out from contest corner. As you see in picture, this time we brought ultrasonic atomizer(under TV and above front ceiling) and atomizing HClO, prevent from virus infection.
These are ultrasonic cutter’s replacement blade.
Do you know why we displayed such an irregularly?
When we pass front of this wire net, our body might accidentally hit to this net and some suspended pack might drop. For the sake of better display appearance, later we hanged a big ruler panel on the space.
Now we are ready for fair!
Fair start!
Before entrance opens for visitor, we changed booth layout little bit.
This staff is senior sales manager of Echo Tech charging of domestic area.
Developed Japanese ultrasonic cutter market for over 20 years, his cultivated big knowledge is always being helpful to settle down consumers concern.
Through 3 days of fair, we met over 100 peoples who came to our booth.
It always make us happy to see visitors face, surprising for ultrasonic cutter’s sharpness, cutting plastic like butter.
We thought 3 things for this year’s fair.
1. Hobby and DIY market looks similar, but actually it’s far field.
We have exhibited to hobby show for over 20 years and promoted ultrasonic cutter.
We thought hobby and DIY, both markets are similar, because both are in common of hand made object. However, almost all booth visitors says that they never seen our ultrasonic cutter before. We are happy that we found prospective market and again, we are shocked that our promotion were not reaching to similar market.
2. Rate of visitor decreased from previous years, but coming back little by little.
Due to outbreak of coronavirus, many of exhibitions has been cancelled or reduce their capacity of visitor acceptance. After people start vaccination, such an event start returning to normal condition. We see that “change” in this DIY show 2021.
3. Need one more year to meet foreigner at exhibition?
This year, no foreigners visits to our booth, just see only few in hall.
In Japan, people who come from oversea will be force to quarantine at hotel for 2 weeks.
Considering of this term and infection risk, people cannot decide easily to go abroad.
Possibly, if most of country finished inject vaccine and infection rate shows its effect, we might see them in hall.. like in about next year?
“Try” is the best way to understand product.
“Ultrasonic cutter”.
People hardly imagine this product by just hearing name.
We are make videos and take photo to upload on our social media, for the sake of telling all of you the answer of “what is ultrasonic cutter”.
Sometimes we have order from customers who checked our post, but who never tried product before. To tell the truth, our product is not cheap, and because we know you will be surprise by trying than checking our post.
You can try at our attended exhibition, please visit to our booth at that time.
If you want to know our exhibition schedule, or booth number, send us email every time.
We also accept your any of questions and comments here!
worldinfo@us-dolhin.co.jp
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