【Echo Tech】 Far from business trip toward China…
About half of our ultrasonic cutter ZO series sales are from hobby users.
Other half sales are consisted of other purposes, such as processing on automobile, electric apparatus, music instrument, semiconductor, tableware, etc.
To push our sales up and make defined market next hobby, we focused to promote to Chinese automobile market from last year.
However, due to situation of corona, we are having difficulty of expanding the market…
【Echo Tech】 Ultrasonic cutter adopted in automobile factory. | Echo Tech
Far from Business trip! Exhibition! Peddling!
Most of countries enforces certain period of quarantine for people who came back or visited to their country. Until the period has passed, those passenger has to stay in hotel and cannot go outside. This time loss affects for businessman, and even if they have released, they could not visit to clients office or exhibition easily, considering risk of infection. Most of businessman charging of overseas are facing same such a hard situation, and so do we.
We have doing promotion on SNS since outbreak of coronavirus. This is, to expand a recognition of ultrasonic cutter ZO series world widely, and we are now waiting for a chance to bloom that seeds at exhibitions. The termination of corona pandemic might continue for more years, so we have to make a plan of selling ultrasonic cutter without attending to exhibition, now.
How should we sell products at upcoming years, if the pandemic has continued?
Due to restriction of going abroad, we have only a way of promotion using media.
That is internet, book, newspaper, poster, TV, radio, all things that people checks.
We used to advertise on SNS, because it’s one of major media that numerous of peoples checks everyday. However, advertising on something paper medium might be good promotion for us now. The people who buys paper media which has published periodically tends to buy every time when it released. That means, those each media has fixed number of purchasers, and they might not checking internet as other people do. Able to promoting for prospective customers through “proper field magazine”, is also one of merit.
To adjust for new era, we need to change or start something newly.
If you have any questions or comments, please send us message here.
worldinfo@us-dolphin.co.jp
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