【Echo Tech】 Far from overseas business trip.
We have especially promoted ultrasonic cutter and ultrasonic atomizer on social media and this blog, since we restricted going business trip to oversea due to corona pandemic. We are still restricted, and now have to think for next step, how to make new distributors, without going exhibitions.
Promote toward wholesales agent.
Our present promotion, using social media are all for consumers. Film products demonstration, held present plan, and announcing our latest business movement. These contributions are effective to attract consumers, but not as business. To get distributors, we were planning to exhibit oversea exhibitions at first, but because we still could not forecast next attendance, we need to find via internet or other media.
First, we thought to subscribe business account on Chinese social media.
For cutter’s promotion toward consumers, we didn’t have to focus on particular market. For business, we have to aim peoples who related in our main sales target, and we decided to develop a Chinese Automobile market.
Representative Chinese social media are TikTok, Weibo, Wechat… however,
we faced to two problems.
１．Chinese social media needed Chinese phone number to subscribe.
２．Chinese social media are not specialized to channel of vehicles as business.
It’s hard to get information in China from outside, so, to develop a Chinese market, professional agent or partner placed in China is strongly needed.
Use subsidy service!
Of course, it’s also hard to find a partner who know about China. This time, we use “national subsidy service”, and trying to find a new partner. Fortunately, we could find one of company, specialized to oversea market. We are now planning next step to develop Chinese market with them.
Think of future, 10 years forward.
To make a plan, you must think for environment change, that absolutely happens by time passing. Otherwise, if you just take benefit in front of you, you might loose a big chance in future. We could say same thing in market selection. Automobile industry will continues in long future, and we could shift to other countries automobile development, after developed Chinese market. Each years, we will think for next 10 years future, and keep correspond to each changes.
If you have any questions or comments, please send us message here.
worldinfo@us-dolphin.co.jp
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