【Echo Tech】 “Promotion” connects to “company sales” directly.
“Promotion is the best key for sales.”
To sell a product, it needs to be acknowledged by many peoples.
Promotion is the first step for making sales flow. Major companies are paying so much money for product promotion because they know it directly connects to result of sales. There are 2 more reasons that why do they pay for promotion.
First reason: People mostly realize products from “media”.
In my experience, there are 3 ways how people recognizes products.
1. Media
2. Store
3. People
When people come to think want something product, they will find via a way from one of those.
However, if company wait for peoples coming buy, they could not get enough sales and keep running their business. To gain an adequate sales, company needs to make promotion in advance toward peoples not thinking to buy yet. To make promotion to them, advertise on media such as magazine, internet, TV, radio is the most effective because people mostly get information from media. TV commercial keep streams same advertisement for certain period, and making peoples recognize their brand. TV commercial’s promotion are limited and costs higher than other media, so making CM could appeal company’s brand largely.
Last year, we took a seminar, lectured by salesman use to work at Asahi Breweries, Ltd.(Japanese major company).
Every year, Asahi Breweries, Ltd. is making CM of their new drink. He said, “When consumer needs something products for their demand, and they don’t imagine your product inside their third position, your product is lost by promotion”. There are many same kind of product, and people don’t understand how different are those. Therefore, a brand which plants a impression of product to consumers mind will be search in first and leads from other brands.
Some peoples says “Promotion is to imprinting unconscious notion to peoples”, and we think this is true. “Seed promotion” and wait consumer purchases(“bloom”), this model is modern style of promotion.
Second reason: Get credit from consumers.
Promotion is not just a method for grow sales. It’s also for gaining credit from consumers that the company is safe. “Safe” means that makes consumers secure even after they bought. When people buys a product, they check a specification and price first to judge whether it is worth to buy. Even if they feels little bit expensive or hard to use, it means either element was not worth it to price or specification.
However, if the product were manufactured by major company, they feel secure that product is worth it to buy even if it’s expensive or hard to use. As you may already know, “Safety” removes negative thoughts from consumers. If company could remove any impediments disturbing people from buying, they could get orders by just displaying products on store, and win by selling competition.
SNS promotion.
Due to corona pandemic, all businessman are facing difficulty of making sales because they could not visit other company, preventing from infection. In our case, we started SNS promotion on Instagram, Twitter, TikTok, Facebook. We are not paying money for advertisement. We made own account and everyday contributing posts relates to our ultrasonic products. Please follow us and check information!
(Instagram) Echotech Co., Ltd.(@echotechstaff) • Instagram写真と動画
(Twitter) Echo Tech Co., Ltd. (ultrasonic cutter ZO series) (@Echotechstaff) / Twitter
(Facebook) EchoTech Oversea | Facebook
(TikTok) Echo Tech oversea staff (@echotechco.ltd) TikTok | Echo Tech oversea staffさんのTikTok最新動画をチェックしよう
If you have any questions or comments, please send us message here.
worldinfo@us-dolphin.co.jp
投稿者プロフィール
