【Echo Tech】 How do you use “Clubhouse” for business??
Recently here in Japan, the new social network site arrived from America, “Club house” is being trend.
Exist of Club house as commerce.
It is a “Sound blog”, registrant could make room as “host”, and followers or other account could join to the group conversation.
Conventional SNS’s such as Instagram, twitter, Facebook, are now being not just for people transmit private contribution. It’s being enterprises media, making product promotion to consumers directly. It is reflecting the age, that people are moving on internet from other media, and it’s accelerating boosted by corona pandemic.
We already saw some chat rooms peoples are talking their commerce on Club house, but it seems they don’t still get used to making promotion on it. Since, it is brand new SNS, it may takes time for businessman to get use. We are one of company, facing same difficulty, let’s thing together, what is the point for using club house as business medium.
Gather followers from other SNS or your group.
Club house service has just started in April 2020. It is just a start-up service, and because users who only got invitation from registrant could use this service, it is hard to find your friends or committee within present app condition. Also, people don’t easier follow you back on club house, because registrants are using app for hearing information, what they desired. They might talk privately and don’t want others to join in such a closed-talk. We are thinking this is one of big different point, that club house is more closed-SNS than the others. Therefore, it’s easier to gain followers via other media, not just at club house.
How to use Club house for a business?
We could change word “Club house” to “Radio”. To make listeners feel interest, you need to talk in such a way.
1. Announce your chat before you start room.
Before you start talking commercially on club house, make announce on other media may be better to increase viewers. If you start open chat without announcing, you may start with no listeners. The chat room which doesn’t have listeners have less credit, and people won’t join in the room. Prepare initial listeners at least 5 peoples in chat, so other people may think that your chat is interesting, that it shows 5 listeners staying in your chat.
2. Let in your chat the listeners, who is not your follower.
When you talk with your group about your business, let listeners join in your chat and to have questions or comment may better way to keep them in chat room longer. As I mentioned, Club house is a radio, and club house could easily make listeners to speaker. By hearing their opinion, you could expand your topic.
3. To not talk what you want talk with group member, but what listener want to hear.
For commercial using, “client” is “listener”. Exist of listener will make your chat meaningful, so speaker should talk what listeners want to hear. For example in our case, we speak about our product, Ultrasonic cutter. However, most people never heard ultrasonic cutter before, and it’s heard to imagine, what is like. Also, club house could not use camera, you have to tell within words. It seems it is heard to make promotion on club house, but we could change this difficulty in, “because listeners could not try or see ultrasonic cutter, let them make interest on our product with audio explanation and let they try in exhibition or other opportunity.” As you may already know, the topic, “What is ultrasonic cutter?” is what most listener wants to know. We set this topic as our goal, and lead them in next step.
4. Make a chat room in same day or time.
Advertisement is, to “imprint”. To make promotion, you should keep do continuously, and listeners could memory when you are doing by setting in same timing.
Need English speaking skill?
In present club house condition, basically it only written within English word. You need to read English for register and account setting. In chat room, if you limitedly gather your countries people, you don’t need to speak English, but if you open room without any limit, peoples from oversea may suddenly join in your room. Thinking of such a situation, you better to be able to speak English, at least greeting.
We are sure, club house will be one of biggest social medium near future.
Let’s join it right now, and catch up brand new trend.
If you have any questions or comments, please send us message here.
worldinfo@us-dolphin.co.jp
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