【Echo Tech】 Way of direct promotion toward Chinese hobby market.
We are now moving to get subsidy from Japanese Small and Medium Enterprise Agency.
Our goal is to “develop a Chinese hobby market, promote ultrasonic cutter from various media”.
Chinese hobby market.
Did you know that China is a biggest hobby market in world?
There are many factory which produce a hobby products, and peoples who are interested within assembling plastic models. Like “Gunpla”, Japanese plastic models are very popular, that animation, design, quality rated high.
We are seeing that there are ultrasonic cutter market in “Chinese plastic model market”.
Each industrials market could separate in group of consumer, that value they pays. Our ultrasonic cutter is not cheap, and it added tax and custom, purchasing at China. In our estimation, only less than top of 10% in hobby market consumers would think to purchase our ultrasonic cutter. However, this is a rate “when we don’t advertise our products.”
“Advertisement has a power, makes wide a range of consumer.”
Power of advertisement.
We have 2 thesis, why do we think advertisement makes range of consumer.
- Psychologically, consumer tends to think good the products, that has rated higher, popular, or known well.
Before you buy something product, you may think whether the product is good, from various aspects. At that moment, you are thinking only just by yourself(= single opinion). However, the products that has been said it’s good, are thought by many peoples(= plural opinion). Even though, the consumer don’t think it’s good, when he see major of peoples were saying it’s good, he may change his decision.
2. When people see the product everyday, they would choose that product, when they get to looking for such a product.
An year ago, I took a seminar held by Asahi beer corps, salesman, who had been work 5 years ago. He made Asahi brand in major company, and taught us his history.
First, he asked us “Please imagine 3 tea brand now.”
and he continues, “the other tea brands, which you didn’t imagine has failed for promotion”.
This means, advertisement is to imprint impression of the product to consumer, think to purchase it before they think.
Chinese media.
In China, social media which has been used world widely, like Facebook, Twitter, Instagram, or YouTube is not used. TikTok and Weibo are administrated by Chinese company, but it has separated in China app. and International app., and both user, contributions are different. To use Chinese social media, you have to take Chinese phone number first, and make a Chinese apple ID to download apps. This way is very hard to make it, so we decided to use subsidy service to have help making Chinese app account.
Please keep check our blog, how will it goes!
If you have any questions or comments, please send us message here.
worldinfo@us-dolphin.co.jp
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