Make promotion on “Magazine” or “Internet”?
Hello.
We are Japanese manufacturer, which is producing ultrasonic products.
We are now planning to make promotion our products world widely, on magazine or internet.
Which medium do you think its better for promotion?
Ultrasonic cutter
Ultrasonic atomizer
Think of world condition.
For present condition in particular, advertising media are effective for promotion, due to corona pandemic. In most of country, people get restricted for going outside or meet with people, and companies are forced to make promotion, not face to face. “Unfaced-communication” is now being standard, such as magazine and internet.
Then, which media is fitting to present world condition?
Internet is now a major tool, and it would go along as necessary thing for people. This corona pandemic facilitates demand of internet devices higher.
On the other hand, demand of magazine were being lessen due to internet medium. Need to go book store, pay money, take space for keeping… internet was all better for handiness. Magazines are use to published separating in each field, such as fashion, outdoor, car, gossip, and so on. Therefore, most of magazine buyers are core fan of each field, and they keep buy next volume. Because the people looking for new thing that could use in their house are increasing now, possibly, continuous magazine buyer is increasing.
Concluding, both medias demand are getting higher.
Internet for standard growing promotion.
Magazine for expecting new growth of promotion.
YouTube, Instagram, Twitter, TikTok, blog… internet promotion medias are easier to start that it won’t cost.
Echo Tech internet sites
YouTube) Echotech oversea channel – YouTube
Instagram) Echotech Co., Ltd.(@echotechstaff) • Instagram写真と動画
TikTok) Echo Tech oversea staff (@echotechco.ltd) TikTok | Echo Tech oversea staffさんのTikTok最新動画をチェックしよう
Blog) Blog | Echo Tech
We are already make promotion on several SNS’s and use to have reaction from viewers.
We are trying increase our fans from internet, and if it reaches to certain product publicity, we will make promotion on magazine and advertise to only our fans directly. Because magazines are mostly published monthly, in costs so much for make advertisement on books.
We are thinking, each products has each best timing for making promotion corresponded to product’s specification.
Find your best way of advertisement, and let’s make high publicity on your products!
Please send us your any questions or comments here.
worldinfo@us-dolphin.co.jp
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