New trend in Japanese hobby market.
Hello.
In here Japan, the COVID-19 infected people are increasing again, especially in Tokyo. We had quarantine all days for Golden week in May. It stops increasing infected people temporary, but people start going outside again, and it rebounded. We could call this condition “secondary wave” of pandemic, people may start staying at home again.
Now, many of hobby stores in Japan start selling hobby products on internet. Previously, most of retailers were selling in just their store. Hobby products are hard to tell it’s attractive point, because most of strong points of hobby products, are artistic elements. Modelers are used to go hobby shop, and decide what to get by looking around in the store. They look models carefully, and buy it which they feels it’s good.
On the internet, we could not see carefully a detail quality of models, it might make consumers hard to decide products which to buy.
However, people’s are not going out for shopping now, retailers needed to set another place to sell products, and that was an internet. Alternatively, customers eyes that to seeing models quality, will be level up, and after this pandemic sorted out, they may commonly purchase from the internet.
What I want to say, is the “basic” shape of commerce is now changing. The commerce of direct communication will shift to internet communication. Each of those style’s people, we must think it’s different market in same industry.
Yes, the new market is an “internet”.
Internet is now being a necessary thing, the biggest resource of information. We were using it for long time, but not so much people were selling products mainly on the internet. The age of selling on internet start just right now, and there no basic made yet. We will soon open a website shop on our homepage. Please have check it.
Send us your questions here.
worldinfo@us-dolphin.co.jp
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