Think about customer’s purchase interest.
Hello.
Today, we have a question for you here.
Imagine situation, that you want to buy something device now. You went to store and found several types of apples. Now, in which point mentioned below, do you make prior?
- 1. Price 2. Quality 3. Place of origin 4. Manufacturer brand 5. Design
Some people may choose two points for purchase decision in first. All consumers have each prior point for buying something, but in the store, we feel that consumer changes their prior after seeing product. In fact, people changes their mind and opinion easily, and it might be leaded by other people.
For example, if some consumer had budget 100,000JPY and looking for new computer price range about 70,000JPY, smart salesman will suggest him 100,000JPY computer, with explaining +30,000JPY of value. The consumers who has a request of prices range is thinking of price in first prior. To change their prior, most effective method is to tell good point of product that they don’t know. Function, system, warranty, all elements would be weapon of salesman’s presentation. Depends on consumer, each customer has a point that not interest, so it’s important to ask and think what they feel interest. Salesman needs skill of “hearing” same as “presentation” skill.
~Must not cut price~
Also, sometime salesman needs to give up customers to sale. Over negotiation leads just minus promotion to customers, and there are still other customer who might need the product in same market. What the thing you must not do is to cut price for selling. Cutting price would lead decline of social and market’s competitive rate.
When you hear from customer that your product is expensive, try advertise product’s other good point and not to negotiate for price.
If you have any questions, please send us message below.
worldinfo@us-dolphin.co.jp
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