【Echo Tech】 Each countries trend comes in different timing?
Ultrasonic atomizer JM series.
This product could atomize pure water or HClO to the air.
It has been used for degerming floating viruses or space deodorizing.
Ultrasonic atomizer JM series
JM-200 JM-301 JM-1000
Business period of earlier corona pandemic(2019~2020), we had many orders of this product.(and it ended in June 2020)
Demand of degerm have increased drastically in this period, people were finding and tried any products that prevents virus infection, paying any cost.
Thinking of this circumstance now, consequent sales increase might be occurred because of product’s high recognition in Japan. Which means, demand hardly increases suddenly for products that are not familiar to public. When we buy something in store, we see price, design, function, popularity, etc., to make decision of purchasing, but we think, the biggest point for its decision is “credit” for the product. If it’s worth it to paying cost, if the function goes beyond product image, the base what supports settling those suspicion is credit.
Looking over other countries condition, atomizing HClO is not familiar in most countries, especially in Southeast Asia.
We have been tried promote and sell ultrasonic atomizer for this 2 years, but the sales doesn’t increase over from our estimation. The biggest reason were what I wrote first in this sentence.
However, recently we had inquiry of Ultrasonic atomizer from region in Southeast Asia. There purpose were degerming in public space. What we thought is, passed around 3 years since coronavirus has outbreak, the country have notice, learn, and now trying to handle new things. This sequence has occurring everyday at between any of countries, even before corona has started.
Trend flies to other countries, and when it arrives, it might become trend in that country.
This “trend-ize” doesn’t proceeds speedily, so keep promoting at the place where market has not made yet, is not meaningless.
To develop and expand market, place selection in first decide from country’s circumstance will be key point.
If you have any questions or comments, please send us message here.
worldinfo@us-dolphin.co.jp
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